Dissent Sock Review

The ski sock. Arguably almost as important as the ski boot itself. A ski sock is something that should be carefully purchased for each and every skiers needs. Some socks are designed to fit over the calve, well some are designed to sit mid calf. Others are designed to offer some compression to aid in […]


When it comes to our outfitting our feet, our first thought is usually what shoes to wear. Obviously the right shoe for the right occasion is crucial: flip flops for the beach, runners for running, and hiking boots for, well, hiking and so on, but aren’t we missing something? What about that oh so important […]

53732081 - sports and activities in winter time. slim fit fitness woman outdoor. athlete girl training wearing warm sporty clothes outside in cold snow weather.

It is that time of year where the anticipation of a big snow and thoughts of cold temperatures start a tug of war in my head. One side wants to keep riding my bike in sunny glee, holding onto hopes of a long warm fall. The other side is hoping for a big La Niña […]


Thursday, October 13! Special guest Alex Stieda, the first Canadian to wear a yellow jersey in the Tour de France, will be leading a cx/mtb ride from the shop. He will join us afterwards to discuss his experience racing Randonee last season. Ride departs at 6:00pm from Sundance, please meet on the front patio at […]


When you see more, you can do more. Our proprietary ChromaPop lens technology enhances clarity and natural color to let you effortlessly see more detail. More detail gives you the advantage needed to perform confidently and have more fun. UPGRADED EXPERIENCE Make every moment more vivid and clear. INSTANT ADVANTAGE Get one up on mother […]


It all started when a young university graduate by the name of Jeremy Moon realized there was a gap in the market. He saw that all the clothing produced for active, outdoorsy people was made from plastics rather than natural fabrics. From there Icebreaker found its niche using Merino wool. They produce base layers, insulating […]