When you see more, you can do more. Our proprietary ChromaPop lens technology enhances clarity and natural color to let you effortlessly see more detail. More detail gives you the advantage needed to perform confidently and have more fun. UPGRADED EXPERIENCE Make every moment more vivid and clear. INSTANT ADVANTAGE Get one up on mother […]


It all started when a young university graduate by the name of Jeremy Moon realized there was a gap in the market. He saw that all the clothing produced for active, outdoorsy people was made from plastics rather than natural fabrics. From there Icebreaker found its niche using Merino wool. They produce base layers, insulating […]


There is a core of backcountry addicts in Edmonton. “In Edmonton?” you ask. Well, simply answered, yes. More than ever folks are stepping further afield to find true adventure and real experiences, looking for the natural high. With a flourishing section of the Alpine Club of Canada based right here, and our friends at the […]